Typography Final Compilation & Reflection

17.12.24 – 22.12.24 / Week 13 – Week 14

Sara Patel / 0362876

Typography / Bachelors in Creative Media Design / Taylors University

Task 4: Final Compilation & Reflection

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TABLE OF CONTENTS

• Task 1: Exercises 
• Task 2: Typographic Expression & Communication
• Task 3: Type Design & Communication 

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TASK 1: Exercises

 24 Sept 2024 – 28 Oct 2024 / Week 01 – Week 06

Exercise 1: Type Expression

Fig 1: Final Exploration ( 08/10/24 )

Fig 2: Final Exploration (PDF) (08/10/24)

Fig 3:  Final Animation (08/10/24)

Fig 4:  Final Animation (08/10/24)

Exercise 2: Text Formatting

Fig 5: Final Layout ( 29/10/24 )

Fig 6: Final Formatting Layout PDF ( 29/10/24 )

Fig 7: Final Formatting Layout with grids ( 29/10/24 )

Fig 8: Final Formatting Layout with grids PDF ( 29/10/24 )

Final Text Formatting:

HEAD

Font/s: Univers LT Std (Bold Condensed)

Type Size/s: 58 pt

Leading: 45 pt

Paragraph spacing: 12

BODY

Font/s: Univers LT Std (Roman)

Type Size/s: 10 pt

Leading: 11 pt

Paragraph spacing: 11 pt

Characters per-line: 51

Alignment: left justified

Margins: 24 mm top + bottom, 7 mm left + right

Columns: 2

Gutter: 10 mm

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TASK 2: Typographic Exploration & Communication

28.09.24 – 17.11.24 / Week 06 – Week 08

 Fig 9: Final Editorial Spread (07.11.24)

 Fig 10: Final Editorial Spread(PDF) (07.11.24)

            Fig 11: Final Editorial Spread (GRIDS) (07.11.24)

 Fig 12: Final Editorial Spread (GRIDS PDF) (07.11.24)

Margins: 10mm
Gutter: 8 mm

Head

Font: adobe Caslon pro bold

Body
Font: Adobe Caslon pro 
Type Size: 10 pts
Leading: 11 pts
Paragraph spacing: 11 pts
Characters per-line: 53
Alignment: left aligned

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TASK 3: Type Design & Communication

11.11.24 – 17.12.24 / Week 08 – Week 13

Download font here: https://drive.google.com/file/d/1Z1siTow3xAOHzLXTwrJbj-46dp0rWEM5/view?usp=sharing

Fig 13:  Screen Grab of FontLab ( 08/12/24 )

Fig 14: Final Type Construction ( Ai JPEG ) ( 08/12/24 )

Fig 15: Final Type Construction ( PDF ) ( 08/12/24 )

Measurements

Ascender:752 pts

Cap Height: 722 pts

X-height: 500 pts 

Descender: -252 pts

Fig 16: Final A4 Poster ( JPEG ) ( 08/12/24 )

Fig 17: Final A4 Poster ( PDF ) ( 08/12/24 )

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REFLECTIONS

Experience: This was my first semester at BDCM, so the experience felt really overwhelming and challenging since everything was so new to me. Among all my modules, Typography was the most time-consuming and demanding because it was my first time working with letters and fonts in such details. Despite the effort it required, I gradually started enjoying experimenting with text, and the small details of letters began to make sense. Each assignment gave me the chance to explore different aspects of Typography, helping me improve my knowledge and skills.

The weekly feedback from Ms. Vitiyaa was very helpful during the work process, especially in refining the details. Her guidance kept me on track throughout the 14 weeks of this module and helped me take the right approach to meet the design objectives of each project. I also truly appreciate the support of my peers, who helped me a lot throughout the semester, both practically and emotionally.

Observations: Throughout these tasks, observing my peers' work and exploring online references taught me that typography is highly subjective, with everyone having their own unique way of portraying the same concept and endless creative possibilities. Through research, sketching, and deconstructing fonts, I gained a deeper understanding of their structure and minor details which we overlooked before. It was fascinating to see how the same text could be interpreted in so many different ways, showcasing individual creativity and personality. All these observations demonstrated how creativity and technical skills combine to produce original and meaningful designs.

Findings: Throughout the semester i found out that the design process is also as important as the final result, as it allows us to explore different approaches and enhance creativity. A solid understanding of typography basics helped me appreciate details like typefaces, kerning, and spacing, which improve readability and aesthetics in all my assignments. It also strengthened my problem-solving, time management, and creative thinking skills. Overall, this experience gave me a strong foundation in typography and inspired me to learn more about it.