Advanced Typography: Final Compilation & Reflection

22 April 2025 – 22 July 2025 / Week 01 – Week 14

Sara Patel / 0362876

Advanced Typography / Bachelors in Creative Media Design / Taylors University

Final Compilation & Reflection

---

TABLE OF CONTENTS

• INSTRUCTIONS
• BLOG LINKS
• TASK 1
• TASK 2
• TASK 3
• REFLECTION

---

INSTRUCTIONS

https://drive.google.com/file/d/1Vzg1EITc2Gm1rrGTWvB48RvMWETfEA1B/view?usp=sharing

---

BLOG LINKS

TASK 1 - Exercises
TASK 2 - Key Artwork & Collateral
TASK 3 - Type Expression & Application

---

TASK 1

Fig 1.1: Initial Image and Extraction (Week 3)

Fig 1.2: Overall Process (Week 3)

Fig 1.3: Extracted Letters (Week 3)

Fig 1.4: Reference Font (Week 3)

Fig 1.5: Final Letterform (Week 3)

Fig 1.6: Original Extraction (top) & Final Letterform (bottom) Comparison (Week 3)

Fig 1.7: Ex 2 Part 1 PDF Compilation (Week 3)

Fig 1.8: Final Poster PDF (Week 3)

Fig 1.9: Final Poster (Week 3)

---

TASK 2

Fig 2.1: Black Wordmark in White background  (Week 8)

Fig 2.2: White Wordmark in Black background  (Week 8)

Fig 2.3: Colour Palette  (Week 8)

Fig 2.4: Wordmark in light shade on darkest shade  (Week 8)

Fig 2.5: Workmark in actual color on lightest shade (Week 8)

Fig 2.6: Wordmark Animation (Week 8)

Fig 2.7: Collateral 1 (Week 8)

Fig 2.8: Collateral 2 (Week 8)

Fig 2.9: Collateral 3 (Week 8)

Fig 2.10: Self Portrait (Week 8)

Fig 2.11: Instagram Grid (Week 8)

Fig 2.12: Instagram ScreenGrab (Week 8)

Instagram Link: https://www.instagram.com/sarah.patel10/

Fig 2.13: Task 2A PDF (Week 8)

Fig 2.14: Task 2B PDF (Week 8)

---

TASK 3

Click here to dowload font: Bhil Font

Fig 3.1: Font PDF (Week 13)

Fig 3.2: FontLab Screen grab (Week 12)

Fig 3.3: Font Presentation 1 (Week 13)

Fig 3.4: Font Presentation 2 (Week 13)

Fig 3.5: Font Presentation 3 (Week 13)

Fig 3.6: Font Presentation 4 (Week 13)

Fig 3.7: Font Presentation 5 (Week 13)

Fig 3.8: Font Application 1 (Week 13)

Fig 3.9: Font Application 2 (Week 13)

Fig 3.10: Font Application 3 (Week 13)

Fig 3.11: Font Application 4 (Week 13)

Fig 3.12: Font Application 5 (Week 13)

Fig 3.13: Font Application 6 (Week 13)

Fig 3.14: Font Preview (Week 13)

---

REFLECTIONS

Experience:

This module was incredibly stressful and challenging, especially with the pressure of other 4  core modules. At times, I felt like dropping out from this module because of how chaotic everything was getting. However, Mr. V helped me stay motivated and on track throughout the semester. By the end, I was truly exhausted but I also saw growth in my practical and technical skills. I learned a lot of new things and despite the challenges, this became one of the most rewarding parts of the semester. From proposing ideas and researching various topics to the final execution, I went through multiple breakdowns and many stages of trial and error. Somehow, I managed to complete everything within the given deadlines. There were moments of intense frustration, especially during technical issues like font lag in Illustrator or animation delays. Still, I pushed through. Seeing my progress makes me feel proud, I can see how much I’ve improved, and it has boosted my confidence as a designer. This journey didn’t just teach me new skills, it also taught me resilience, patience and the importance of working on feedbacks.

Findings:

Through this module, I learned about alot of new things be it from lecture videos, weekly feedbacks, weekly further reading, research work, etc. It got me understand how design can be a powerful way to express culture, identity and personal stories. Working on these assignments allowed me to turn traditions into a modern and meaningful design. I realized that mistakes and rejections were not setbacks, but part of the learning process that helped me grow. Whether it was extracting letterforms, creating animations or designing typeface, each task pushed me to think critically and creatively while managing the time deadlines. I also learned that strong design needs a balance between creativity and discipline, where alignments, consistency and details all play a major role, it is important to document everything properly. This project helped sharpen my creative thinking, storytelling and time management skills.

Observations:

Throughout the journey, I noticed how important feedbacks, inspiration, patience, experiments  and exploration were in improving my designs. Most of my initial ideas, which I thought were good, turned out average and needed major changes which did improve by the end through weekly feedbacks from my tutor, I was able to develop stronger and more refined work. I also realized how small design elements like patterns, grids, and colors can make major difference and change the complete meaning of the design. Switching between tools like Illustrator and  Photoshop helped me improve the final quality of my work and made the process smoother.