Design Principle/Final Assignment

10.02.25 - 21.03.25/ Week 2 - Week 7

Sara Patel/0362875

Design Principle/Bachelors of Design in Creative Media/Taylors University

Final Assignment


INSTRUCTIONS


TASKS

TASK 1

TASK 2

TASK 3


FINAL ARTWORK

Sara Patel_Lost in Dreams_Task 3

Rationale (200 words): 
Decisions Made in the Design
This final artwork “Lost in Dreams” is a digital collage exploring the topic of dreams. It is derived from Magdiel Lopez's artwork "Fault Vision". This artwork required a lot of decision making such as removing the background elements to make it more emphasized, creating double exposure, highlighting the glasses, adding text an also creating a theme. All these decisions got to an interesting change from bright colorful artwork to a completely different and emphasized art.

Meaning/Purpose of the Design
The design represents the connection between dreams and reality, showing how thoughts can trap us in a loop. The two figures symbolize people who are connected but also lost in their own thoughts. The landscape within them represents emotions, while the vibrant glasses suggest delusion. The overall message is to highlight the deep connection of dreams.

Design Principles Used
The composition is balanced as the figure composition is placed in the center attracting the viewer’s eye. Contrast and emphasis are used in the glowing glasses and hypnotic patterns to create focal points. Unity of color is applied throughout the design to make the artwork visually effective. Lastly typography helped emphasis on the overall theme.

REFLECTION

What have I learnt in this module? 
This module was really interesting and knowledgeable as it allowed me to experiment, explore and apply different design principles in creative methods. It got me a strong hold on the core design principles which helped me understand the importance of composition. Through this assignment i learnt how to break down and change an existing artwork. I now understand how different elements influence meaning, mood, and effectiveness in design. Through this projects i applied my knowledge of digital collage, photo manipulation, double exposure and typography enhancing my ability to create well-balanced and aesthetically pleasing compositions. It improved my skills on Photoshop as this required a lot of trial and errors. Additionally, many tasks required me to think critically and creatively for experimenting and finding the best design. Each task pushed me to explore different visual approaches to make it look better. Lastly, weekly feedback helped me understand new things each day by personalized feedbacks and even by looking at other classmate's works.

What did I enjoy the most? What did I not enjoy the most? 
One of the aspects I enjoyed the most was experimenting with the mood of the artwork. How changing the saturation and contrast of the artwork was completely changing the meading and the atmosphere of the design. I also found the typography experiment really enjoyable because it required me to explore different fonts to fit in perfectly with the overall layout. Moreover, working with Adobe Photoshop enhanced my digital design skills, making me more confident in using different tools for future projects.

However on the other hand, there were aspects that I found challenging. One of the most difficult parts was the theoretical analysis of design. While I enjoyed visual analysis, writing it down in an academic format required extra effort. Additionally, time management was a challenge as this was a short semester so I had to balance multiple projects while ensuring that each one met the required standards. Another difficulty was dealing with technical issues with several tools. Despite these challenges, I love to see the change from the original artwork to the improved one.

What have I learnt about myself through this module?  
Through this assignment, I have learned a lot about myself as a designer. I discovered that I enjoy playing round with the mood of an existing artwork. I also realized that I have a strong visual storytelling ability, as I created an artwork that conveys meaning and emotions. Additionally, I learned that I work best when I get things approved and reviewed constantly and i even take criticism really positively. At the same time, I recognized that I need to improve my write ups because i enjoyed designing but i struggled a lot when it came to writing down the rationale and reflections. I also realized i am quite good time management and problem solving skills as i handled multiple projects together efficiently.

What has changed and what has not in my learning journey?  
Looking at my learning journey, some things have changed while others have remained the same. My approach to design has evolved; I now apply design principles more consciously as i understood it's importance. I have also become more confident in my digital design skills, particularly in Photoshop after so make sketch ideas, trial and errors. Furthermore, my understanding of composition has improved after making  the digital collage, as I now pay more attention to how elements interact with each other within a space. However, my passion for creativity and designing remain unchanged, and I still enjoy experimenting with different themes and tools. I continue being  comfortable with digital design.

What are my aspirations?  
This module has also helped me define my aspirations for the future. I want to continue enhancing my digital design skills. Since I was introduced to designing, I am now more interested in learning about different forms of compositions and layering for visual storytelling. Additionally, I want to develop a strong portfolio that showcases my skills in typography, photo manipulation, and strong theoretical knowledge. In the long run, I aspire to work on real-world design projects, whether through collaborations, freelance work, or internships. I want to end up being a successful and rich designer in future.

Overall, this module has been both challenging and rewarding. I have gained valuable knowledge, improved my technical abilities, problem solving skills, time management and discovered more about myself as a designer. Moving forward, I am excited to continue experimenting, refining my skills, and exploring new creative opportunities.

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